Honda’s “Cog” commercial was an instant classic when it aired in Britain in 2003. Filmed to market the European Accord, the intricate ad involves no trick photography. There is one moment of computer-enhanced graphics, seen when the muffler rolls across the screen at roughly the one-minute mark. However, CGI is used in this instance only because of both the running time of the commercial and the distance the entire ad would need to reach its conclusion; the ad agency, Wieden & Kennedy, couldn’t find a studio large enough to accommodate the length of the ad, so the same space was used twice. Splitting the commercial into two one-minute pieces greatly increased the odds of an error-free take
The Amazing Work
The Making of the the Video
